Unseen Footwear x Atterley

Combining minimal design with a contemporary colour palette, British sneaker brand Unseen Footwear is the new name to know.

There are few things more satisfying than discovering fresh, versatile wardrobe classics that will stand the test of time. Enter Unseen Footwear, the new London-based label specialising in clean, streamlined trainers. Unseen blends Italian craftsmanship with timeless British design; the result is an understated yet high-quality selection of wearable sneaker styles.

Free from bold logos and colourful accents, you'll be wearing these paired-back kicks on repeat. Unseen's styles make a subtle statement without conforming to transient trends, made from the finest materials with comfort and longevity in mind. Look to this independent brand for the finish and feel of a high-end luxury label, without the price tag.

Better yet: everything that goes into making these shoes has been sourced from within 15 miles from the factory. This keeps the label's carbon footprint low, and their 'made in Italy' message authentic. Trust us, every modern gentleman could do with a pair of Unseen sneakers in his collection.

Occupying a palette of rich browns, off-whites and cool khaki, the tasteful trainer line is set to seamlessly slot into your wardrobe. Style them with loungewear on off-duty days, or smarten up your chosen sneaker with some tailored trousers and a check-print blazer. Unseen proves that style and comfort can go hand in hand, merging the practical requirements of athletic footwear with classic and wearable design.

Handcrafted in Italy using premium leather, these kicks are made to last. Whether you opt for a sleek leather pair, or a mesh and suede style, you'll be reaching for your Unseen sneakers for seasons to come. The year-round staples work can be easily taken from month to month: for spring/summer, we're wearing ours with khaki cut-offs and a tropical print shirt. Come winter, a turtleneck + jeans combination will look just as smart.

Words by Atterley.com